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Flows that make money while you run the brand. Fully planned, written, designed and implemented for you, in 2 weeks.
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Either way, it’s not making the money it should, and it’s not helping to convert more visitors into buyers, and buyers into repeat customers that unlock compound growth for your brand.
In 14 days, we’ll build the foundations of your brand’s lifecycle marketing program. A repeat revenue machine purpose-built to turn visitors into buyers, and buyers into high-value customers that spend more money, more often, for longer.
You’ve made it this far on hustle and grit, but when it comes to building your email and SMS funnel, there are legit hurdles standing in your way.
You know your brand and how to market it. But domain authentication, flow filters, and dynamic content blocks are different, and there’s only so far YouTube tutorials can get you.
You know getting email wrong runs the risk of pissing off customers, emails going to spam, or landing in hot water because there was a data privacy regulation you didn’t know about.
Most email agencies are desperate to lock you into a retainer, where they drag the work out for 60 days and charge you $5k a month for the privilege.
You could use AI to write and build flow emails for you, but you know they’d sound like everyone else and look like stale dogshit. You need emails that do your brand justice.
Either quality suffers because they’re spread too thin, or they work at snail’s pace because they’re the bottleneck for the entire project. (I’d know, I used to be that freelancer.)
Nothing happens until we know your brand inside-out. So before we even have our first call, we send you an onboarding form to get to your brand, your product, and the story so far.
The payment’s sorted, the contract’s signed. Next, we lock in a call to talk you through a timeline of events, and get access to everything we need to get your flows built.
After analysing your brand, your product, and your customer journey, we create roadmaps for all your flows so they perform as they should for your brand.
Next one of our Klaviyo engineers will authenticate your domain, connect you to Google Postmaster for deliverability monitoring, and configure your list and segmentation practices to keep your database clean, accurate, and easy to use.
Our AI systems spin up first drafts and wireframes for each flow email, which are then quality-assessed, and edited (if needed) by a Senior Copywriter before going into a design.
There’s two parts to this one: first a Design Systems Architects takes your brand assets and builds “design Lego” for your brand. Then a Senior Designer pieces together your emails, adds the copy in, then makes those all-important finishing touches.
Once the content is signed off, it’s back to an engineer to build out everything as planned in our roadmaps, test it, quality assess it, then set it live!
Aligned to your brand, and tailored to your business model. Click on each flow to see what’s included and how it works to drive revenue for you on autopilot.
Most agencies will sell you a flow build that leaves you with a bunch of beautiful emails you can’t edit or replicate yourself.
That’s no f**king good, is it?
That’s why we don’t just build your flows for you, we also share the support and systems you need to fully manage them in-house, long after our work is done.
Never get stuck with what email to send again. We’ll share the exact systems we use to produce infinite campaign ideas,
We’ll share our sales playbook so you know what emails to send, which segments to send them to, and when to send them. Plus, how to craft offers that people want.
We build custom design components that match your brand, flex to fit your copy, and can be easily edited and rearranged with zero design expertise. It’s like Lego for email design.
We know you’ll have questions. That’s why we give you dedicated Slack support for 1 month after your flows are built at no extra cost, and reply to any message you send in 24 hours.
“These designs are really strong, you've captured the brand so well, thank you for your hard work on this!!”
“I’ve been completely blown away not only by the results Oli was able to achieve but also the timeframe he was able to do it in.”
“Oli created an email system for Studio AAA that has helped me grow community around our products and given me another line of communication to our customers, which is something I did not think was possible from email marketing.”
“Oli Clifford will rock your email world.”
“Oli has been unreal. I’m still not sure how Klaviyo works and don’t need to – I know he’s got everything in-hand.”
Book a discovery call below to see if we’re the right fit for you.
Book your discovery callA one-time fee of £2,500, payable upfront. (Note: we are not currently VAT registered).
Want to discuss flexible payment options? Book a discovery call and let us know what you had in mind, and we'll see if we can make it work.
This means that after we've gone through the 14-day process, mapped out the strategy, written the copy, and designed the flow emails, and edited in line with your suggestions, if you are STILL not happy with the outcome and genuinely feel that what we've given you is not worth the money you've paid for it, we'll book in a call to discuss and issue your refund.
NOTE: the content must be signed off before we go live and move on to the handoff period, where we offer Slack support and give you your Campaign Generator, Promo Playbook, and Custom Design System.
If we refund you on the basis that you are not satisfied with the Flows, you do not get access to these add-ons.
If we refund you, the rights and ownership of the content we create does not transfer over to you, and you will therefore not be able to use it. You will also not receive access to your Campaign Generator, Promo Playbook, and Custom Design System.
These 14 days start from the date of our kick-off call.
When we get to the go-live part of the process, any old flows will be set to Draft and Archived. We will not delete any previous content, we'll leave that up to you.
Yes, we will not handle your ESP fees, these are handled by the provider of that software. If working with us involves setting up or migrating you to a new ESP (e.g. Klaviyo), you will have to pay the fees for that ESP. For full details of ESP pricing, head to the provider's website.
RIGHT-GOOD EMAILS is a micro agency, which is a fancy way of saying me, Oli, a bunch of standardised processes/systems, and a pool of senior freelance talent.
I oversee every part of the process, but I'm not always involved in it. I tend to outsource implementation and design, while handling copy and strategy, though depending on capacity, I may sometimes outsource copywriting too.
We offer 3 rounds of design revisions, but usually everything gets done in 2. From our experience, taking more than 3 rounds of revisions to get the designs right is normally a sign of a fundamental communication issue, in which case we will normally cancel the work and offer you a refund.
There is the option of extending Slack support, but this comes with additional fees, and must be done within 30 days of your initial Slack support coming to an end.
We can currently onboard a maximum of 3 clients per month for this service, so as long as we're not maxed out for the month, the answer is: at the start of next week (just make sure you get your onboarding form filled in before our first call).